It is no secret that when it comes to the hair care industry, black consumers rank high when it comes to spending. And there’s data to prove it. Sales of the overall black hair market were estimated at $2.7 billion dollars in 2015. And according to a consumer market analysis from Mintel Reports, 51% of Black consumers use styling products compared to 34% of US consumers overall.
The Black Owned Beauty Supply Association, (BOBSA) the Black hair care & cosmetics industry nationwide and internationally is a $9 billion industry that serves millions of African Americans.
First reported by The Savannah Tribune, OBSA founder, Sam Ennon, who was invited to China this past October by the Chinese government and their hair manufacturers, has made a revolutionary first step by creating a Black business agreement with the Chinese government and manufacturers of hair. “We have created an alliance named Enterprise of Black Hair Alliance (EBHA) to change the distribution of hair in the U.S.” said Ennon.