Lincoln Stephens, co-founder and CEO, Marcus Graham Project; national account director and Dallas office lead, Walton Isaacson

Honor Celebrates 100 Ad Professionals Impacting Advertising Today and Shaping the Future

Today, the 4A’s, the leading trade association representing the advertising agency business, announced the advertising professionals who it will honor as 100 People Who Make Advertising Great. This 4A’s 100th anniversary initiative recognizes a diverse and distinguished group across all levels and disciplines.

Honorees were nominated by peers, associates and colleagues through an online submission process that was open to all U.S.-based employees of advertising agencies and industry associations. The final 100 were selected from several hundred nominations of both established leaders and rising stars and were determined by a diverse panel of 13 industry players who represent a range of discipline and experience.


Beginning today and lasting through September, 100 People Who Make Advertising Great will be featured in a series of Adweek issues.

“The list represents individuals who go above and beyond to make a difference in the advertising industry—from creating great work to inspiring others to achieve greatness,” said Marla Kaplowitz, president and CEO of the 4A’s. “It was important that, as part of celebrating our first 100 years, that we also look to the future, especially when it comes to talent and diversity.”

To that end, 4A’s is donating proceeds generated by its various anniversary programs and events to the 4A’s Foundation, a 501C(3) that administers talent and inclusion programs that fuel the diversity pipeline in the ad industry, including Multicultural Advertising Internship Program and high school program.

Two local Dallasites  made the list; Justin Adu, associate creative director of digital and social media, Carol H. Williams Advertising (CHWA) and Lincoln Stephens, co-founder and CEO, Marcus Graham Project; national account director and Dallas office lead, Walton Isaacson.

justin adu

Justin Adu

In partnership with Advertising Week, the honorees will be fêted at the 4A’s 100th Anniversary Gala on Sept. 27 at Cipriani Wall Street. The event will feature Trevor Noah of “The Daily Show.”

See the full honoree list HERE.

To purchase tickets to the 4A’s 100th Anniversary Gala and Fundraiser, please visit:

About the 4A’s
The 4A’s, founded in 1917, is the leading authority representing the marketing communications agency business. It provides leadership, advocacy and training that empower agencies to innovate, evolve and grow. It serves 740 member agencies across 1,400 offices that control more than 85 percent of total U.S. advertising spend. The 4A’s is committed to protecting the best interests of its members, their employees and the industry at large. Its Benefits division insures more than 164,000 agency professionals, and the D.C. office advocates for policies that best support a thriving advertising industry. With its best-in-class learning and career development programs, 4A’s and its Foundation fuel a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. For more information, please visit

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