Brooke Reynolds is the Founder and Chief Giving Officer of Socialite Pink, a for-profit company that donates a significant portion of their profits to charities.
What would you like the readers of The City Influencer to know about Socialite Pink?
Jewelry, women entrepreneurship, socializing and charitable giving?! My mission was to combine all of that into one sparkly company. Two years ago, I left my eight year career as a commercial real estate attorney to start the business of my dreams. Socialite Pink is a jewelry company that uses style and socializing to support charities.
The company’s mission? To make giving social!
Socialite Pink Stylists sell the company’s original jewelry collections at two types of trunk shows:
Giving Trunk Show: Hosts earn free jewelry as their guests shop and Socialite Pink makes an in-kind donation to a charity selected by the host.
Fundraising Trunk Show: Hosts choose a charity to receive a cash donation. The Fundraising Trunk Show is a favorite amongst professional women seeking a women-centered networking event as well as charitable organizations looking for a fabulous fundraiser. My vision for this jewelry company with a heart is anything but small. I want Socialite Pink to become a billion dollar, women-powered force for good in the world. I see my company as a shining example of what can happen when strong women of all backgrounds come together around one idea, that giving is a good thing!”
How did you come up with the idea for Socialite Pink?
I was finishing my 7th year of practicing law as a commercial real estate attorney. I knew I didn’t want to be a lawyer forever but I hadn’t really committed myself to figuring out what I wanted to do. After facing a really challenging time in my personal life, I became keenly aware of how precious life is. If I was going to fulfill my purpose in the world, I definitely needed to get started on it…like, yesterday! So I spent a year journaling, praying and soul-searching. I asked the question, “If I could do anything in the world, what would it be?” I have always loved entrepreneurship, but I wanted my business to be about more than the bottom line. I wanted my business to help people. I decided I would start a for-profit company that chooses to give to the community. I began with the simple concept of charitable giving and I built the company around that core. I’d done some research during that time on the direct sales industry (aka “social selling”) and became a fan of its ability to empower women with the means to earn a living on their own terms and the socializing experience that comes from shopping at small, invitation only events. I had never made a piece of jewelry in my life! So I took classes at the local bead shop and watched YouTube videos. I went part-time at my law firm job and then a few months later, threw my first launch party for Socialite Pink in my living room! I love that Socialite Pink creates stylish opportunities for women to connect and socialize while helping people in their communities and around the world.
How is the business scene in Dallas for African American entrepreneurs?
There’s so much opportunity here for African American entrepreneurs. The Dallas start-up community is one of the most supportive groups I’ve ever encountered. People are so willing to make an introduction for you, hand you the name of a resource or include you on a mailing list that keeps you in the know. I’ve found that to be the case broadly and specifically within our community. In the two years since launching Socialite Pink, I’ve met such dynamic and passionate African American business owners. All you really have to do is ask and there will be someone there to lend a helping hand and to take time to share their insights and advice. There’s a magnetic pull of businesses and entrepreneurs to Dallas from all parts of the country right now. Our low cost of living, low barriers to entry and entrepreneurial mindset have created a highly attractive place for businesses of all sizes. I can’t think of a better place for minorities to launch a business or to take a business to the next level than right here in Dallas.